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Hospital of the Week: Anderson Regional Medical Center!

4/11/2016

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Picture
​If you live near Meridian, Mississippi, you may have seen these eye-catching billboard images showing a mother and infant doing skin-to-skin with the slogan "Being close is best." They are part of a unique and exciting campaign by CHAMPS hospital Anderson Regional Medical Center to raise public awareness about breastfeeding and skin-to-skin! Currently, the images are rotating on 2 digital billboards on major highways in Meridian (Hwy 19 across from Meridian Community College and Hwy 39).

Anderson Regional has also taped a "Medical Minute" (see April 5 post on their Facebook page) in which one of their nurses, Judy Guasco RN, spoke about the benefits of skin-to-skin for both mother and baby. This video aired March 31, 2016 on their local Fox channel. In addition, they have taped several short videos using their nursing staff focusing on topics such as the benefits of breastfeeding, breastfeeding cues, skin-to-skin contact, and rooming-in. Their plan is to post one video or message per month about breastfeeding/skin-to-skin, etc. to provide ongoing education and awareness.

Picture
Members of Anderson Regional's Obstetrics Staff at a CHAMPS Training
​Anderson Regional, with approximately 1,348 births per year, serves communities in East Mississippi and West Alabama. They have a level II neonatal intensive care unit, and 75% of their maternity population receives public health insurance. They enrolled with CHAMPS on May 6, 2015 with the following goals in mind: to perform skin-to-skin for all vaginal births that meet the criteria; to improve their exclusive breastfeeding rates through education with staff and patients; and to offer education and encouragement to increase the number of hours and days of rooming-in.

Christi Jones MSN, RNC is the Maternal Child Clinical Director and CHAMPS Team Lead at Anderson Regional. She and Marketing Director Elizabeth Wiggins were involved in the decision to create and display the skin-to-skin billboards. By displaying the billboards, they are hoping to achieve "public interest in the concept of skin-to-skin contact," says Christi. As they continue to work on improving their breastfeeding and maternity practices, they may look into another area of focus to raise public awareness. CHAMPS applauds Anderson Regional for this innovative initiative!

Note: This post has been transferred from CHAMPSbreastfeed.org.  There were originally 2 comments.  You can view it in this document. 
Comments

    CHEER Champion of the week

    Each Monday (besides public holidays), we will recognize a CHEER Champion for all the support they have provided for CHEER, CHAMPS, or the general public. 

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© Center for Health Equity, Education, & Research
Boston Medical Center
​
801 Albany Street- 2N, Boston, MA 02119
Phone: (617) 414.6466
  • Home
  • About
    • Our Mission
    • Our History
    • Our Team
    • Contact Us
    • Support Our Work
  • Current Projects
    • Mississippi CHAMPS
    • COVID-19 >
      • For MCH Providers >
        • National/International Guidance
        • Hospital/Provider Experiences
      • For Families with Babies
      • CHAMPS COVID-19 Response
      • COVID-19 and MCH Research
    • RWJ Healthy Eating Research
    • Trainings, Webinars & Conferences
  • Past Projects
    • AI/AN Health >
      • AI/AN CHAMPS
      • MSPI/DVPI Technical Assistance
      • CHAs and CHIPs >
        • Blackfeet Community Health Assessment
        • Northern Cheyenne Community Health Assessment
        • Rocky Boy's Community Health Assessment
        • Blackfeet Community Health Improvement Plan
      • Indigenous Breastfeeding Counselor Course
    • CHAMPS South
  • CHEERING
    • CHEERing: CHEER International - Greece >
      • CHEER Greece: Refugees >
        • Infant and Young Child Feeding in Emergencies
        • Infant Feeding Data in Athens
        • Camp Mapping
  • News
    • News from CHEER
    • News from the Field
  • Resources
    • IYCFE Resources
    • Breastfeeding/Baby-Friendly Resources >
      • Baby Friendly Hospital Initiative
      • Current Research
      • Useful Websites
      • Policy Statements & Position Papers
      • Training for Healthcare Professionals
      • Patient Education Materials
      • Breastfeeding in the Workplace
      • Breastfeeding and the Law
      • Ban the Bags
    • Breastfeeding in Scripture
    • Our Publications
  • Champions
    • Lifetime Achievement Awards